Posts Tagged ‘xtravital’

November 24th, 2009

When Life Demands Xtra

    The latest buzzword in the realm of nutrition and diet is nutraceutical. Globally nutraceuticals market is estimated at US $120 billion in 2007 growing at 7% and is projected to witness healthy growth to cross US$187 billion in sales by 2010. “Nutraceuticals has been gaining wide acceptance because of its ability to address several lifestyle related ailments, says Honey Khanna, senior dietician at Max Healthcare. Actually, if you pause to ponder, what nutraceuticals claim is not new. Hippocrates wrote 2400 years ago, “Let the food be your medicine and medicine be your food.”  Still, the million-dollar question remains—what has made nutraceuticals so popular? How can there

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